That's where the Democrats need to make their stand. "Family values" Republicans value war, guns, blastocysts, all-powerful government police agencies (when they are in charge of them) and huge corporations, period. They hate taxes and anyone but themselves. When confronted with an economic problem where the working, taxpaying parents of sick children can't afford the monstrous burden of over-priced health insurance for their kids, their answer to the problem is a simple, "don't have kids." It's obvious by both their rhetoric and their policies that Republicans don't value families so let's take that lie off the table right along with their completely discredited claims that they have "honor and integrity" and they are good at economic stewardship and national security.
The only thing they have left is that they believe in low taxes. That may be enough for the 28 percenters, but I doubt seriously if the rest of the country find that very inspiring.
... when they took down Howard Dean, they really took us down. And the old saying, 'Keep your friends close, but keep your enemies closer'? That is why Howard Dean is still DNC chair - that once powerful position now a retirement home for old threats to the established order.