The Arizona Daily Star reports that:
A new policy has been drafted that would stop the free meals, gifts, trips and payments at the University of Arizona College of Medicine.
A few stats that should raise your blood pressure:
Pharmaceutical companies spend up to $18 billion a year — more than $13,000 per doctor — persuading doctors to prescribe their drugs, with overwhelming emphasis on the newest and costliest. This pays for some 60 million visits a year by salespeople — known as "drug reps" — laden with all manner of food, gifts, sponsorships and other tokens.They do it because it works. Study after study shows that while doctors deny any influence from all the wooing, it does significantly increase the likelihood that they'll prescribe the drugs being pushed, even if evidence shows they may not be the best or most cost-effective.
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Arizona Daily Star: UMC to loosen drug reps' grip --New policy would ban doctors' perks that cost patients by Carla McClain
Arizona Daily Star: UMC to loosen drug reps' grip --New policy would ban doctors' perks that cost patients by Carla McClain
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