Saturday, April 14, 2007

Why doesn't AARP look to their own members?

The AARP is looking for a blogger April 13th, 2007

Full-time, in New York, and they want to make you a TV star, too. Why not just get an actual AARP member or two to blog?

Good question and I think it's because AARP sees the membership a source of income (for AARP) and not as members of an organization brought together because of common goals. AARP's goal is like any for profit organization, the non-profit arm is just a convenient fiction.
AARP's goal is to make money by any means
  • 1st through marketing efforts
  • 2nd by providing service if necessary

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